UX Design Development

The UX Design Development model is required when

  • an app is planned to be developed but it is not clear whether a new product will be user-friendly for end-users;
  • irrelevant ideas need to be filtered out before starting the development to minimize investments;
  • the product targeted audience does not grow, the engagement rate does not increase, the conversion rate drops, and the possibility shall be found to improve the mentioned metrics;
  • apps rating in App Store/Play Market is below 3.8 and precise and single-point changes are required.

Reasons behind performance

  • we form a focus group of real users who belong to targeted audience
  • we go through the user journey in detail based on real cases and fill in the content received from your stakeholders
  • before development we fix any eventual mistakes and eliminate ineffective UX practices
  • we collect user insights that can be further used for marketing purposes

Customer Development Process

Consisting of Project Manager, UX Designer, and Business Analyst.

Business Analyst requests data from all key persones involved in product implementation. Further on, we segment the targeted audience into groups, define avatar and context for each one (up to 3 groups).

Together with Client we determine any eventual user journeys and describe in details the one with the highest priority.

According to the user journey selected we draw up to 5 screens of UI layout.

Simultaneously we form a focus group — making a list of participants to be agreed upon with you.

We test the selected journey with 3 to 5 respondents. The improvements are entered into the layout.

We continue with improvements and testing till the positive feedback exceed 50%

UI layout in Figma ready for development and conclusion on the hypothesis feasibility.